Glenn Rieder
Glenn Rieder, an architectural millwork company based in West Allis, approached us to create a new website and develop a communications strategy to showcase their work and success stories, which also included generating a master list of prospects and customers. The company had recently purchased Quality Cabinet & Fixture Company, a competitor in San Diego, and wanted to re-brand the companies and streamline marketing budgets.
PROJECT OBJECTIVES
Create a website that can market the company acquisition, news, events & projects
Re-brand the two companies with new logo and positioning statement
Develop consistent communications to keep all employees engaged and informed
Launch email marketing campaign showcasing recent project completions and scope of work
STRATEGIES IMPLEMENTED
Developed interactive website that showcased the project work and provided intranet for employees
Completed target list of key industry contacts, past and present customers, and key influencers to increase visibility and awareness
Implemented monthly e-newsletter for employees, customers and prospects
Executed email marketing campaigns aimed at showcasing project highlights and photography
Created social media pages and content strategy – LinkedIn, Facebook, Instagram
RESULTS ACHIEVED
New business increased 35% year-over-year
New project RFPs increased 55%
Employee retention reached an all-time high