About Us
We are experienced marketing professionals with diverse backgrounds and disciplines, having worked on a variety of business in our combined fifty years experience. That combination of talent and experience is what drives our unique left-brain/right-brain perspective and approach to solving business problems.
We exist to help smaller businesses navigate the challenges of competing with larger brands by helping them implement smarter marketing strategies to achieve higher engagement and loyalty from their target audience.
Key Team Members
PETER WEBER, CEO & Founder
As an advertising lifer, I’ve owned my own ad agency, worked for big agencies and been involved with multiple start-ups. One thing is certain, you’ve truly gotta love the business and the grind to succeed. While the eclectic background enabled me to hone my skills across a wide range of industries, I realized I loved working for the underdogs. Smaller brands competing against the behemoths, smaller companies forced to do more with limited ad budgets and companies willing to be daring.
More importantly, I discovered there’s a void of affordable marketing resources available to small businesses. Big marketing firms aren’t interested in working with smaller companies unless there’s a hefty ad budget and if they do, they’ll charge you a fortune just to add you as a client. Inevitably, you’re never their top priority and you end up working with an inexperienced account manager that doesn’t understand your business… or even the business world, for that matter. Consequently, small business owners are left to figure out their marketing strategy in between running the business, balancing the finances and trying to grow the business.
The focus of Idea Holding Company is solely on small businesses and challenger brands that don’t have many marketing options out there and are looking for creative ideas, and communications strategy, to better engage their employees, clients and drive better relevance in their industry.
We’ve been doing this successfully since 2015 with a broad group of wonderful clients. I have a passion for helping other entrepreneurs succeed and love collaborating with small businesses and brands to help make their marketing more impactful.
We’d love the chance to work with you.
Seeking Quality Clients…Please Apply Within
Every great client relationship starts with chemistry, mutual respect and a collaborative spirit to work together on a shared, common goal. We’re always looking for new partnerships but we sacrifice quantity for quality. Please take this short survey to determine if Idea Holding Company is the right fit for you…
Will we become a partner of yours (and not just a vendor)?
Can we speak the truth and engage in direct, honest conversations (no matter how painful they may be for either party), without fear of being fired?
Can you respect the process and the time it takes to do it the right way?
Can you respect our time with our family and loved ones?
If you answered “yes” to all questions, let’s talk. We’re ready, willing and able to jump in your foxhole and fight the good fight by your side. If you answered “no” to any of the questions, please keep moving along, there’s nothing to see here.
Rules of Our Sandbox
We have very simple rules we live by and expect our employees, customers and partners to work within these same basic principles of common decency. One more gut check on our application process. If you can’t abide by any of these let’s agree to disagree and move on.
Share your toys
Play well with others
Don’t yell
It’s ok to disagree, just don’t be disagreeable
Respect others and their opinions
All ideas are welcome, we just prefer the good ones
The bigger, the bolder, the better
Be different
Smile and enjoy the ride