Safe USA Masks
Facing an inevitable gubernatorial shutdown during the start of the COVID-19 pandemic, Monterey Mills, a textile manufacturing facility, was deemed a non-essential business and needed to come up with a Hail Mary. A protective face mask was quickly developed and we were assigned the tasks of finding production facilities, raw materials and a go-to-market strategy to aid in the PPE shortages.
PROJECT OBJECTIVES
Commit to manufacturing 3 million masks in 90 days
Execute e-commerce website that could handle global online orders
Identify sales and collateral materials necessary to drive demand
Solicit big box retailers with packaging and POS ideas for in-store programs
Secure safety mask approval from national certification companies
STRATEGIES IMPLEMENTED
Sourced raw materials for polypropylene, cotton and acrylic for masks
Contacted automotive upholstery companies in Mexico that could cut & sew facilities that could produce 50,000 masks per day
Developed a B2B & B2C e-commerce website that would enable customers to order direct
Created product spec sheet, safety data sheets, sell sheet and use & care guides to educate companies on mask features and benefits
Curated import and logistics strategy for on-time delivery of all PO’s
Created business development plan and hire sales team to handle incoming leads/orders
RESULTS ACHIEVED
Generated sales of $5.5 million in 90-days
100% On-time deliveries of all PO’s
New business wins with Amazon and Walmart accounts
Achieved ASTM & NIOSH Level 2 Face Mask Certification
Kept 200+ employees working and a Wisconsin-based company in business