Kinn Guesthouse
Kinn Guesthouse tasked us with creating the branding and positioning for their boutique hotels, one of which was under construction. They wanted to find a way to tell their story and highlight what makes them different in the marketplace. They also wanted a new website that would improve direct bookings, showcase the property visually and be an information resource for guests.
PROJECT OBJECTIVES
Increase visibility and awareness
Increase occupancy rates
Increase Average Daily Rates (ADR)
Increase direct bookings
Streamline guest communications
Research hospitality software and APIs to improve guest experience
STRATEGIES IMPLEMENTED
Developed informative, user-friendly Word Press website with booking capabilities that could integrate with PMS
Implemented software and APIs for customer rewards and guest communication
Developed streamlined email marketing campaign to prospects and customers
Created promotions and marketing campaigns on Expedia & Booking.com
Launched Google Ad & social media campaigns aimed at business & vacation travelers
Automated Price Intelligence Engine (PIE) to increase/decrease rates based on occupancy
RESULTS ACHIEVED
Occupancy rates jumped from 55% to 80+%
ADR increase by 25%
Direct bookings increased from 63% to 87%
Achieved 3.5x Return on Ad Spend (RoAS)